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While the same patterns of revolving around a number of large titles was still present, there was more variation in what actually sold through to consumers. Wal-Mart’s Blu-Ray purchasers appear to be more outgoing with their purchases, in comparison to their DVD-buying counterparts. However, these smaller releases did not break the top 5 sales. More niche-oriented titles competed for remaining real estate among the high-sellers, including Rideback (FUNimation), Gungrave (FUNimation), FLCL, and Eden of the East: King of Eden. High School Of The Dead ( Sentai Filmworks)įollowing the title’s release on August 9, Yu Yu Hakusho season 2 held a strong presence in the #2 spot.Final Fantasy: Advent Children ( Square-Enix).Other regular high-ranking sellers (items which appeared in at least eight of every ten daily tracking periods) include: The top Blu-Ray seller through the entire sampling period was, without deviation, Fullmetal Alchemist: Brotherhood Part 5 ( FUNimation). Wal-Mart’s Blu-Ray sales told the tale of a shockingly different market. Volumes of Vampire Knight Guilty (Viz Media) lingered just off of the top-10 for the duration of the data gathering period, and regularly claimed the #11 spot. Interestingly, single volumes of certain titles managed to make an impact on the upper sales brackets. Fullmetal Alchemist: The newest title, Brotherhood Part 5, appeared in the top ten only once. Variable sections of the top ten were occupied by mass-market friendly titles, including Naruto Shippuden Set 7 (Viz Media), and Fullmetal Alchemist Seasons 1 & 2 (FUNimation). Two-season sets of Dragon Ball Z dominated the sales charts, and singles for those not in these packs sold strongly as well, with season nine of Dragon Ball Z, and season five of occupying spots int he top ten. In addition, Wal-Mart’s DVD buyers flocked to bundle packs. In particular, the biggest sellers through the study period included Yu Yu Hakusho Season 3 (FUNimation), Yu Yu Hakusho Season 4 (FUNimation), and Soul Eater Part 1 (FUNimation), all of which are $7.98 specials. The primary movers at Wal-Mart are heavily discounted items. Wal-Mart’s motto is widely known to be “Always Low Prices.”Īnd, as one would expect, their clientele adheres to this principle. This will include overlaps, primary deviations, and general preferences for each market, as well as how this works into the greater sales spectrum.
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After the initial discussions, these individual will be given a more thorough, big-picture overview of similarities and differences between the markets. Through each, I will discuss top sellers, such as what appeared at the top the most or what made impacts in the sales landscape. This report begins with the most mass-market of the surveyed organizations, and moves progressively to the most niche. I hope that you, dear reader, find it informative. This piece is the culmination of many months of planning, and hours of development. Data for these five sources is readily available.The segregation of markets allows for a better breakdown of buying habits.The data represents the largest spread of consumers, from the core consumer to the Tier-2 non-consumer.The reasoning for these five particular sources is as follows: Over the period from Jthrough Aug(three weeks), I’ve compiled publicly available data from four outlets: Wal-Mart, Amazon, The Right Stuf International, and Anime Nation. However, there has never been a real, thorough investiation of what sells, where it sells, or how it sells. Conversations of how or why titles sell, or don’t sell have been made, and sales representatives have mentioned when shows sell decently.
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We’ve seen surprise sales success stories, and presumed “sure things” die at the market. Over the years, the anime market has expanded and shrunk.